Pontis Activities

• Deliver contextual, targeted offers to increase VOD usage, based on different user categories and usage patterns (infants, music fans)
• Drive non-paying VOD users to start paying for VOD assets – through contextual cross sale and promotions
• Drive non-VOD users from linear TV VOD (e.g. promote catch-up TV)
• Promote subscription to premium channels and SVOD

Results

• ARPU increase: +10%
• Increase in number of  premium services subscribers:  +22%
• Increase in number of unique users  in the music category: +98% , and +24% in income