The Pontis MDP™ enables spotting inactive and high  churn risk subscribers and addressing them with contextual loyalty and retention offers. Prepaid revenue is boosted through increase of average Top up amounts, Top up frequency, and usage.

• Perform dynamic customer profiling by analyzing recharge patterns (e.g. amount, frequency) and usage patterns (e.g. inactivity periods, usage volume, time of day).
• Deliver contextual, personalized offerings, adjusted in real-time to the individual needs & behavior of customers. For example, automatically identify high-churn risk subscribers, and formulate and launch specific retention offers.
• Automatically fulfill marketing offers across multiple platforms.
• Increase APRU by stimulating more frequent Top- ups with higher amounts, and with higher usage between Top-ups.
• Deliver a set of offers across subscriber’s "life cycle." For instance, start with an initial Top up incentive offer and continue with follow-up offers to customers who responded vs. different follow-up offers to customers who did not respond to the initial incentive.
• Perform in-depth analysis to accurately assess the effectiveness of each marketing offer.
• Implement new marketing offers within days, rather than weeks, to achieve a dramatic increase in marketing intensity.