Mobile Operators >Market Overview
 
With European and North American markets almost reaching saturation of core wireless services (voice and SMS), wireless operators are facing real challenges. Subscriber growth is gradually tapering off, and Average Revenue per Subscriber (ARPU) is declining – forcing operators to find new ways of generating more value from their existing customer base.
 
Simultaneously, competition in the low-end (prepaid) market has intensified. The unloyal prepaid customer segment poses different challenges to operators, the top of which is reducing churn. The average worldwide churn numbers have been rising steadily in recent years due to several reasons. User-favorable regulation policies adopted worldwide are reducing contract commitment periods and introducing number portability, thus facilitating the switch between providers. High penetration of mobile phones into emerging, low-income markets is increasing the percentage of prepaid non-committed customers.
 
To summarize, mobile operators must find innovative methods of enhancing customer satisfaction and loyalty, reducing churn, and increasing revenue from existing clients.The Pontis Marketing Delivery Platform™ (MDP™) was specifically designed to address such challenges, with proven methodologies and tools to reduce churn levels and increase ARPU.  Using the MDP™, mobile operators can quickly design and launch numerous personalized price and product offerings to millions of subscribers and automatically follow through each subscriber's life cycle.
 
The Pontis Marketing Delivery Platform™ (MDP™) enables operators to deliver and fulfill contextual, real-time marketing offers to millions of prepaid customers based on their ever-changing behavioral patterns and state.
 
MDP™ FOR
MOBILE MARKET
For prepaid customers, the Pontis MDP™ enables spotting inactive and high churn risk subscribers and addressing them with contextual loyalty and retention offers . Prepaid revenue is boosted through increase of average Top up amounts, Top up frequency, and usage.
 
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For postpaid customers, the MDP™ has proven to improve subscribers' loyalty and retention, allowing marketing teams to optimize their services portfolio and maximize service revenues.
 
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